The “Aha!” moment, when a product that has been carried, discussed, rejected, explored, and dreamed of for several years finally takes shape. Less is more — that is Mediaskopas’ strategy, because too much information can drown out the essence, by the way, not only in monitoring
The illegal migration crisis pushed three politicians into the center of media attention. Statistics show that
The car sales sector is once again increasing the pace of communication, which was slowed by nearly a fifth last year. Dealerships that devote most of their efforts to communicating sold brands often forget to invite buyers to come to them. A new market entrant took advantage of that…
Media and the hygiene of language used in public discourse have reduced the amount of hate speech directed at ethnic minorities, say experts from the media analytics company Mediaskopas, who have analyzed 850 media channels from the beginning of 2019 to the present…
According to Mediaskopas data, the country's major cities were not only mentioned more often, but also communicated much more actively themselves. ?
“When a case comes to light or such a threat arises, you need to call not only a lawyer but also a communications professional, because a person inside the company begins to see the situation selectively and emotionally, and they need an outside cool head …
According to a media study, during the first half of this year, the business, academic, and public figures most frequently mentioned in the media were made most famous by scandals, a knack for exploiting other people's crises, authority, and the ability to respond positively to consumer needs.
Have you noticed how the information environment changed during the quarantine? ? Our research showed that over the past few months the media has been full of topics related to coronavirus, the work of medical staff, and the threats posed by the virus ?
Yesterday, on March 26, information on the coronavirus topic accounted for nearly 56% of the entire information flow. We can also see that on weekends the volume of information, although still high, decreases slightly, so we wish you a calmer weekend as well!
We continue to record growth in the volume of information, and articles about the coronavirus on March 23 accounted for as much as 61% of the entire information flow.
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