The car sales sector is once again increasing its communications pace, which was slowed by nearly a fifth last year. Dealerships that devote most of their efforts to communicating brands of the products they sell often forget to invite buyers to come to them. Taking advantage of that, the market newcomer Deals On Wheels became the most mentioned car sales company in the first quarter of this year. In the first quarter, Lithuanian media published nearly one and a half hundred articles and reports about the car sales business. In more than half of them - 52.5 percent - representatives of the online car sales startup Deals On Wheels were quoted. This is shown by a communication study of the car sales sector conducted by Mediaskopas.
