According to Mediaskopas data, the country’s major cities were not only mentioned more often, but also communicated much more actively themselves.
“Mentions of Vilnius and Kaunas in the tourism context accounted for about 25 percent of all releases published this summer. Mentions of the country’s capital, compared with last year, increased by 108 percent, while mentions of Kaunas grew by 76 percent. Meanwhile, the number of mentions of Palanga and Neringa decreased by 10 percent this summer,” Mediaskopas analyst Agnė Kavaliauskaitė commented on the data













