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Collected by artificial intelligence. Checked by a human

Station.lt

A tool created for communications and marketing professionals that helps you see everything that matters. Monitor what is being said about you. Respond quickly. Plan responsibly.

Station.lt is probably the most reliable way to monitor, analyze, and respond quickly to information relevant to you in the media of Lithuania, Latvia, Estonia, and other countries. From news portals, agencies, and regional press to social networks and podcasts — all of it in one platform.

Which organizations should choose Station.lt?

  • For large and small businesses (B2B and B2C).

  • For the public sector.

  • For non-profit organizations (NGOs).

  • For cultural organizations.

  • For media outlets

  • For academic institutions.

  • For initiatives and projects.

How it works for teams across different sectors
Mediaskopas

Why choose Station?

Collected by artificial intelligence. Checked by a human

Our artificial intelligence solution collects information quickly and accurately from hundreds of sources. But most importantly, every review and analysis is overseen by a professional, so you get not only data, but also meaning.

Fast start

No complicated, time-consuming preparation is needed — you can get started right away.

We are the only ones with a 10-year media archive

Analyze topics, events, brands, or people — track reputation trends, conduct research, and prepare for crisis management based on facts.

Solve problems with a professional, not virtual assistants

Every client has a dedicated project manager and a team of professional analysts supporting them. This model ensures not only smooth day-to-day communication, but also a quick response to any challenges or changes in the communications environment.

Legal compliance and data transparency

The collection of media and social media data complies with all legal requirements of the Republic of Lithuania and the European Union. We are the only company in Lithuania with agreements with representatives of the Baltic states for legal media monitoring in Latvia and Estonia.

The Station mobile app

Real-time media monitoring from anywhere in the world. 
Download from Google Store 

Practical tip

For the marketing team

How does media monitoring and analysis help marketing?

Mediaskopas analysis provides not only numbers, but also context.


These are clear insights that allow marketing specialists to adjust strategy, assess progress, and ensure that investments in communication deliver returns. Decisions based on facts and insights work better.

  • Brand. Track what is being said about you – protect your reputation and strengthen your strategy.

  • Reputation. Respond to public opinion in time and shape your image responsibly.

  • Trends. Track market direction and competitors' actions.

  • Campaign effectiveness. Know what works and allocate your budget precisely.

  • Crisis management. Identify risks and take control of the situation before it escalates.

  • Audience understanding. Speak your customers' language by knowing their needs.

  • Positioning. Is your message being seen as planned? Word clouds show it.

Contact us about opportunities

Practical tip

Communications
professional

How can media data help increase communication return?

Media monitoring and analysis not only make day-to-day work easier, but also give communications and PR specialists clear insights that help shape an effective, goal-oriented strategy.

    • Reputation monitoring. understand how a company or brand is perceived, and respond quickly to negative messages.

    • Message effectiveness. Assess whether messages reach the target audience and how they are interpreted.

    • Crisis management. Early identification of negative trends allows you to prepare a response in time and protect your reputation.

    • Campaign impact. Measure how campaigns change opinions and drive action.

    • Audience understanding. Identify relevant topics and tailor communication to meet needs.

    • Competitor analysis. Monitor competitors’ strengths, weaknesses, and market position to plan your strategies more effectively.

    • Public discussion management. Understand which narratives dominate and engage with the right tone.

    • Positioning assessment. Word cloud and narrative analysis show whether your values are reflected in public communication.

    • Strategic planning. Use objective analysis to develop longer-term, insight-based strategies.

    • Media relations. Monitor how and what journalists write about your brand, and build targeted relationships.

Help sell more

Practical tip

For managers and boards

Why is it essential for managers and board members to assess the communications environment?

By using media and advertising monitoring and analysis, managers and board members gain a clear picture of the company’s situation and context, helping them develop more effective strategies and ensure sustainable growth.

  • Reputation management. Monitor how your company and its leaders are perceived in the public sphere, and respond to negative mentions in time.

  • Decision support. Data helps make strategic decisions based on objective analysis.

  • Executive communications assessment. Find out whether your target audiences receive and understand your messages.

  • Market analysis. Get a broader view of trends across different business areas, consumers, and competitors.

  • Employee and customer sentiment. Understand internal sentiment and improve communication and service.

  • Goal setting. Clearly define strategic goals tailored to the market situation.

  • Report preparation. Prepare fact-based reports for shareholders and the board.

  • Comparative data. Assess your position and your organization’s position in the market, and identify growth directions.

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