The “Aha!” moment, when a product carried for years, discussed, rejected, researched, and dreamt of finally takes shape. Less is more — that is Mediaskopas’ strategy, because too much information can drown out the essence, and not only in monitoring, by the way. Intuition + dream + persistence + constant exploration, and it seems we have finally found how,” said Jūratė Stankuvienė, head of the media monitoring and analysis company Mediaskopas, on her personal Facebook account. But are clients ready to invest in social listening enough to see themselves in real light, rather than through rose-colored glasses?
After Nausėda’s address — new analysis: it identified the key word
If last year the president Gitanas Nausėda’s annual address was dominated by defense, security, and geopolitics, this year the main keyword became resilience, according to the analysis by the information environment research company Mediaskopas. In addition, as the analysis of the head of state’s speech showed,...
