The media analysis company Mediaskopas carried out an analysis of regional and district media and found that…
Expert insight
Manager — only a man, housekeeper — only a woman: how the media assigns professions by gender
A newly completed analysis showed how the media categorizes professions or positions as male and female. For example, how strongly “female”…
The star mayors of the current crop, intrigue in the capital, or the situation in a family after divorce
There is less than a month left until the municipal elections, during which both new and already familiar political promises will pour in. On outdoor advertising billboards, the main communication is planned for the final…
How is the attitude toward Russian speakers living in Lithuania changing?
The results of a 2022 study of Lithuanian residents’ attitudes toward ethnic and religious groups, conducted by Diversity Development Group, the Department of Ethnic Studies at the Institute of Sociology of the Lithuanian Social Research Centre, and Media4change, along with media monitoring, showed …
A. Petrošius: we recommended that businesses not speak out
Aidas Petrošius, Head of Business Development at the media monitoring and communication research company Mediaskopas, says…
The toilet paper boycott and luxury cauliflowers: what is characteristic of Lithuanian “cancel culture”?
It destroys lives and ruins businesses — the so-called cancel culture, or “cancel culture,” is what… fears
Unique trends in the media: how coronavirus, war, and electricity prices changed its face
Over the past six months, one tense news story after another has unfolded in the Lithuanian media. “We are observing unique transformations in our information space, unprecedented…
“Vičiūnai” — “Grigeo’s” share, traders’ hot topic — salt
In recent months, trade, banks, and the energy sector have communicated the most about the war in Ukraine…
Media experts answered how not to give in to the fear shaped by the (dis)information flow
Compared with the beginning of the pandemic, when the record volume of information reaching us was first registered, today this amount is…
Employees at the center of leaders’ communication
Looking at overall CEO communication, it is clear that in 2021 the word at the center of communication was “employee”…
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