vilune-kaitiene

Vilūnė Kairienė, Data Strategist at Mediaskopas

Manager — only a man, housekeeper — only a woman: how the media assigns professions by gender

A newly conducted analysis showed how the media classifies professions or positions as masculine and feminine. For example, it shows how clearly “feminine” professions are portrayed in the media: room attendant/housekeeper, manicurist, nanny, cleaner, teacher, nurse, and others. And if men choose a so-called feminine specialty, they are portrayed in the media as exceptional or more special. We will discuss more about the analysis and the harm of such trends with Vilnė Kairienė, head of data solutions and analysis at the media analysis company Mediaskopas, and Vilma Gabrieliūtė, an expert in gender equality integration from the Office of the Equal Opportunities Ombudsperson.

Read more: https://www.delfi.lt/video/laidos/delfi-rytas/delfi-rytas-manager-only-a-man-housekeeper-only-a-woman-how-the-media-divides-professions-by-gender.d?id=92892443

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Created:

March 30, 2023

Author:

Mediaskopas

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