In 2023, the most visible executives in the media among Lithuanian business and state-owned companies were the leaders of telecommunications, banking, and energy companies, with Giedrė Kaminskaitė-Salters, who has headed the telecommunications company Telia Lietuva since last March, in first place.
The ranking of communication effectiveness among Lithuanian company executives, presented by the media monitoring and analysis company Mediaskopas together with the integrated communications agency INK Agency, was compiled by evaluating organic, i.e. unsolicited, communication data, with the greatest weight given to memorability.
