As the number and success of innovative Lithuanian startups grows rapidly, companies such as Vinted, Trafi, Deeper, Bored Panda, and others appear more and more often in the media. In recent years, Vinted alone has been mentioned nearly 500 times in Lithuanian media (print, online news portals, news agency reports, and radio and TV broadcasts), according to data collected by the media monitoring and analytics company Mediaskopas. However, small or newly established Lithuanian family businesses still remain invisible in this abundance and tend to concentrate on social media.
The generational differences present in family businesses, first highlighted back in 2015, are also becoming more pronounced - Generation Y is focused on modernization and innovation, which leads to business models built on new technologies and social responsibility. One example is the Lithuanian family business Atvirukas.com, which lets you send a postcard from anywhere in the world using only a phone or computer. Send a postcard while hiking in the mountains in Switzerland, and the creators of Atvirukas.com promise to plant a tree or contribute to a tree being planted every time 10 postcards are sold. Other family businesses are also focused on sustainability, such as Supkis, which creates children's toys from eco-friendly materials, or Skaidri etiketė, which names health, ecology, and conscious choice as its core values.
