This year, communication from all finalists participating in the “Brand of the Year 2017” competition was more active across all media channels, with the influence of uncontrolled social media growing especially strongly.
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The most effective communication among the finalists in both traditional and social media was that of “Kakė Makė.” These are the conclusions of the media analysis company “Mediaskopas,” which this February examined the communication of all finalists in the “Brand of the Year 2017” competition, as well as the 34 fast-moving consumer brands, in traditional and social media.
Company communication was evaluated according to quantitative and qualitative parameters — number of mentions, audience reached, image, brand visibility, and impact. The results of this study are taken into account when selecting the most successful brand of the year.
According to Akvilė Katilienė, Head of the Analysis Department at “Mediaskopas,” this year the communication of the brand finalists was more active across all channels than in last year’s study…
More: http://vz.lt/marketing/communication/2017/03/15/social-media-influence-growing-stronger
