Vilnė Kairienė, Mediaskopas Data Strategist / Author: Andrius Ufartas, Delfi

Communication effectiveness of leaders: R. Masiulis’ rise, more women leaders

The Lithuanian company leader who communicated most effectively in the public sphere in 2025 was Rokas Masiulis, former CEO of Litgrid. Second place in the ranking went to Arvydas Avulis, head of Hanner, and third to Dainius Dundulis, co-owner of the Norfa retail group.

This year, the ranking methodology was recalibrated so that communication consistency carried more weight. This made it possible to measure more accurately the role of a leader in the public sphere and distinguish occasional visibility from consistent leadership, notes the methodological change Vilūnė Kairienė, the media monitoring and analysis companyMediaskopas’s data strategist. 

Read more: https://www.vz.lt/marketing/2026/02/25/executive-communication-effectiveness-r-masiulis-surge-more-women-leaders-581040

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Created:

25 February 2026

Author:

Mediaskopas

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