Economist Aleksandras Izgorodinas, who joined the Citadele team, has shaken up media communication in the banking sector: according to the number of mentions this September compared with the same month last year, Citadele jumped from 6th to 3rd place, while audience reach and the communication effectiveness index also improved, the research company Mediaskopas reports.
"A. Izgorodinas' extensive network of contacts in the media and his experience in this field significantly boosted Citadele's communication metrics and led to changes in the rankings," says Milda Hatipoglu, head of research and insight projects at the media monitoring company Mediaskopas.
