Presidential campaign in 2024: media analysis shows a lack of original content and events

This year’s campaign for the office of President stands out not only for its low intensity, but also for the shortage of two highly important campaign elements — events and original political content being created. If the candidates’ communication in Lithuanian media does not change, Gitanas Nausėda is likely to make it to the second round, which Ignas Vėgėlė, the second most frequently mentioned presidential candidate in the media in the election context, would also likely reach. This conclusion is based on the findings of an analysis of Lithuanian media conducted by the Center for Political Communication Research at the Faculty of Communication, Vilnius University, together with the media monitoring company Mediaskopas. 

Read more: https://sc.bns.lt/view/item/482306

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Created:

April 18, 2024

Author:

Mediaskopas

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