The media analytics company Mediaskopas has become a partner of the best communications projects competition, PR Impact Awards 2021, and will help the international competition jury more objectively measure and evaluate the reach of implemented communication campaigns in the media. "The partnership with Mediaskopas will provide objective criteria for evaluating applications. This will help jury members not only form an impression based on the application submitted to them, but also objectively assess the spread of the campaigns' content in the media and the audience reached. Of course, the jury will make the final decision, but Mediaskopas' technological capabilities will become a specific, strong supporting tool for the jury," one of the PR Impact Awards 2021 organizers, Donatas Kuras, is quoted as saying in a press release.
