“If traditional media show a fairly clear lead by the current mayor of Vilnius over the other candidate, then in social media their race in March was much more intense: Mr. Zuokas was mentioned in 2,371 posts (64.5%), while Mr. Šimašius was mentioned in 1,302 posts (35.5%),” says Vilnė Kairienė, head of the Monitoring and Analysis Department at Mediaskopas.














