As inflation in Lithuania stormed to record highs and prices in stores rose dramatically, all major retail chains reacted accordingly and adjusted their communication. Mentions in the context of prices increased significantly from June to the beginning of autumn: by the end of the analyzed period, there were 128% more mentions.
All 5 analyzed food retail chains increased the amount of information.
“Only the nature and the retailers’ strategies differed,” says Vilūnė Kairienė, Head of the Data Solutions and Analysis Department at Mediaskopas.
